Own it. Play it everywhere.
Harrison Greener · Founder and designer
The vinyl and CDs on your shelf, playable on your phone, shared with your family, and sold on when you're done.
The problem, the product, and how it makes money.
Scroll down through the story, or press Present for the slide version with the arrow keys.


Stack turns the vinyl and CDs you own into a library you can play on your phone, share and sell.
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Records and phones don't talk to each other. Own The Dark Side of the Moon on vinyl, and you still pay a streaming service to hear it on the bus.
Add a record once by barcode, Discogs or the Puck, and it plays on every device, for your whole family.
The Puck sits between turntable and speakers. Sound passes straight through while it records your copy in hi-res and logs every play.
Up 0% in a year, and the highest in around 30 years. Collectors want to own music again.
Source: BPI (2026).
Playing the records you own costs nothing. Homes pay to share one Stack, and the Puck and Marketplace earn on top.
“I think this is something young people will really connect with. I’d definitely use it myself to help sell for my business.”P1 · 48, vinyl shop owner
“The interface is so much better than other vinyl collecting apps. This is something I’d use, and I’d probably share records with my sister.”P2 · 20, freelancer
“Why doesn’t this already exist?”P3 · 31, teacher
SpotifyHuge catalogue, you never own anything
Apple MusicRented, and on your own
DiscogsGreat catalogue, but you can't listen
BandcampPhysical plus digital, one shop only
StackAny record you own: playable, shareable, sellable
Drag to change how many people use Stack, and see what each stream earns in a year. Same assumptions as the table.
Tap a card to flip it.
Owning a record doesn’t give you the right to stream or copy it.
Tap for the answer ↻Many records already come with a download code. Stack becomes its home, licensed, with royalties on every play.
Tap to flip back ↻Making, certifying and shipping the Puck is expensive.
Tap for the answer ↻Barcode and Discogs import work without it. The Puck launches in small batches through record shops.
Tap to flip back ↻Buyers won’t come without sellers, and the other way round.
Tap for the answer ↻Manchester first, with partner record shops listing second-hand stock from day one.
Tap to flip back ↻This is the real prototype running live. Tap around, play a record, or open it full screen on your phone.
Best in full screen. The frame here skips the intro. Open it full screen to see the 3D intro film and, on a computer, the panel of demo shortcuts beside the phone.
Press space, or tap, to jump.